PG / Advanced Diploma in AI-Integrated Strategic Digital Marketing & Graphic Designing

Calicut
Kannur
Online/Hybrid

About the Course

PG / Advanced Diploma in
AI-Integrated Strategic Digital Marketing & Graphic Designing

This is a 1-year offline program at Techoriz Digital Academy — Kerala’s first ISO Certified, agency-based digital marketing institute. You don’t just learn theory here. You work on live brand campaigns, manage real ad budgets, design professional creatives, and graduate with a portfolio that employers across Kerala and India recognise.

The program covers everything from SEO, Google Ads, Meta Ads, WordPress, and Graphic Designing — all the way to AI Marketing Tools, Shopify, E-commerce, Performance Marketing, and Freelancing. The final 2 months are a structured internship inside Techoriz’s working agency.

Months Duration

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Who Can Join

Same Course. Two Certifications.
One for Every Achiever.

The course content is identical — what changes is the certification you receive, based on your academic background. Both paths lead to the same career opportunities.

PG Diploma

Post Graduate Diploma
in AI-Integrated Digital Marketing

Designed for graduates who want a postgraduate-level qualification in digital marketing and graphic designing, fully integrated with modern AI tools and strategy.

Advanced Diploma

Advanced Diploma
in AI-Integrated Digital Marketing

Designed for Plus Two graduates and above who want to enter the digital marketing industry with a strong, career-ready professional qualification.

No prior experience in marketing, design, or technology required. Everything is taught from scratch. Classes in English & Malayalam.

Program Structure

Your 12-Month Journey

Structured to move you from fundamentals to professional-level execution — and into a job before you graduate.

Part 1

Months 1–3

Foundations & Content

Modules

Part 2

Months 4–6

Web & SEO

Modules

Part 3

Months 6–9

E-Commerce & Design

Modules

Part 4

Month 10

Performance Marketing

Modules

Part 5

Months 11–12

Agency Internship

Modules

Work inside Techoriz agency on live client campaigns — real briefs, real results, and a portfolio that gets you hired.

Full Curriculum

What You'll Learn Module by Module

Module 01

AI for Digital Marketing

Use AI tools to write content, create ads, generate images, automate workflows, and build marketing strategies 10x faster.

Module 02

Social Media Marketing

Build content strategies, grow pages organically, and run full Meta Ads campaigns on real brand accounts with live budgets.

Module 03

WordPress Website Development

Build professional, SEO-ready websites and landing pages from scratch. No coding skills needed at all.

Module 04

SEO — Search Engine Optimisation

Complete SEO from keyword research to technical optimisation and local SEO strategies for Kerala and India businesses.

Module 05

Google Ads & Paid Search

From your first campaign to advanced ROAS optimisation — drive real leads and maximise return on ad spend.

Module 06

Analytics & Data Tracking

Set up, read, and act on data from Google Analytics 4, Search Console, Tag Manager, and Microsoft Clarity.

Module 07

Graphic Designing for Digital Marketing

Professional visual content using Photoshop, Illustrator, Figma, and Canva — brand identity, ad creatives, UI design.

Module 08

Email Marketing & YouTube

Automated email campaigns, list building, and YouTube channel growth strategy with Video SEO and YouTube Ads.

Module 09

E-Commerce Marketing & Shopify

Build and market Shopify stores, manage product catalogues, and run sales-focused campaigns for e-commerce businesses.

Advanced Syllabus

Specialist Topics That Set You Apart

These advanced topics go beyond what basic courses teach — they’re what gets you into senior roles and higher-paying jobs

Email Marketing Automation

Design campaigns, build drip sequences, A/B test subject lines, and automate your entire email marketing workflow.

Performance Marketing

ROAS optimisation, CPA reduction, conversion rate optimisation, and data-driven scaling across multiple ad platforms.

Omnichannel Marketing Strategy

Connect all digital touchpoints — social, email, search, and display — into one unified brand strategy that drives real results.

Moment Marketing

Capitalise on trending topics, cultural moments, and viral conversations to create timely, high-impact brand campaigns.

GEO — Generative Engine Optimisation

Optimise content for AI-powered search (ChatGPT, Google AI Mode) — the next frontier in SEO that most marketers don't know yet.

Content Strategy & Copywriting

Write for social media, ad copy, landing pages, and blogs — with persuasion frameworks, brand voice, and SEO content principles.

Freelancing & Agency Business Skills

How to pitch clients, price your services, manage projects, write proposals, and build a profitable freelance business from day one.

Video Editing for Social Media

Edit Reels, YouTube Shorts, and ad videos using CapCut, Premiere Pro basics, and AI video tools for marketers.

Amazon Seller & FBA Basics

Set up and optimise Amazon product listings, understand Amazon PPC, and learn the basics of fulfilment and selling at scale.

Add-On Courses

Bonus Skills Included With Your Program

These add-on courses are included in your program to give you the complete professional skillset employers look for — not just marketing knowledge.

Free Add-On

AI for Marketers — AI Workshop

Hands-on workshop covering ChatGPT, Gemini, Midjourney, Canva AI, and 10+ marketing AI tools. Learn how to use AI to 10x your output as a digital marketer.

Shopify Mastery: Practical E-Commerce & Dropshipping

Build a fully functional Shopify store, set up dropshipping, add products, connect payment gateways, and run your first e-commerce ads.

Free Add-On

Amazon Seller Central & Marketplace

Learn to sell on Amazon India — product listing optimisation, keyword research for Amazon, pricing strategy, and Amazon Sponsored Ads basics.

Free Add-On

Spoken English & Communicative English

Improve your spoken and written English for professional environments — client presentations, emails, meetings, and video calls.

Free Add-On

Soft Skills Training & Mind Mastery

Leadership, time management, communication, confidence building, and the mental mindset frameworks that successful professionals use every day.

Free Add-On

Microsoft Excel for Marketers

Data analysis, reporting dashboards, campaign tracking sheets, and Excel skills every digital marketer needs for client reporting and strategy.

Free Add-On

Soft Skills Training & Mind Mastery

Leadership, time management, communication, confidence building, and the mental mindset frameworks that successful professionals use every day.

Free Add-On

Microsoft Excel for Marketers

Data analysis, reporting dashboards, campaign tracking sheets, and Excel skills every digital marketer needs for client reporting and strategy.

Free Add-On

facebook
instagram
snapchat
youtube
google-ads
deepseek
shopify
semrush
google-analytics
mailchimp
gemini
quora
chatgpt
wordpress
canva
meta
Linkedin

Career Outcomes

11 High-Demand Job Profiles You're Ready For

After completing this program, you are qualified for a wide range of in-demand digital roles — from creative positions to technical and strategic careers.

Video Editor

Reels, Ads, YouTube

Content Creator

Social, Blog, Video

Social Media Marketer

Organic + Paid

Marketing Strategist

Campaign Planning

WordPress Developer

Websites + Landing Pages

SEO Expert

Ranking + Traffic Growth

AI Marketing Strategist

AI Tools + Automation

E-Commerce Developer

Shopify + Amazon

E-Commerce Marketer

Product Ads + Conversion

Graphic Designer

Brand + Digital Creative

Performance Marketer

Google + Meta Ads

Internship

2-Month Agency Internship Built Into the Program

The final 2 months of your program are a full structured internship inside Techoriz’s working agency — so you enter the job market with real professional experience on your CV.

2

Months of structured agency internship — Months 11 & 12 of your program

Real Agency Environment

Work alongside the Techoriz team on live client campaigns.

Professional Portfolio

Graduate with real work — campaigns, creatives, websites, and analytics reports.

Interview-Ready from Day One

Professional experience before your first job interview.