Digital Marketing — Techoriz LMS
[QA] Advanced Performance Marketing
QA test course — advanced track (shared SEO module + paid + analytics), assembled flat with no phases. Safe to delete.
Enroll via the institute
Fees are collected offline at the institute. Chat with us on WhatsApp to enroll, then your instructor assigns this course to your account.
Enroll via WhatsAppAbout this course
QA-only course exercising the flat, phase-less rendering mode. Reuses the shared [QA] Search module. Not a real offering.
Curriculum
[QA] Search & SEO Essentials
Week 1 — How Search Works
The recorded full SEO class — how search works, keyword practice and
on-page fundamentals — in one comprehensive sitting.
Week 2 — Keywords & On-Page
Week 3 — Technical Foundations
Week 4 — Links & Authority
Week 5 — Local SEO & Teardown Project
[QA] Paid Ads & Performance Marketing
Week 1 — Paid Media Foundations
Every ad platform is an auction plus a relevance filter
You never pay your maximum: you pay a derivation of bid × predicted-action
rate, adjusted by quality. Quality is literally a discount.
| Lever | What moves it | Controlled by |
|---|---|---|
| Bid | the amount or cap you set | you |
| Predicted action | estimated click/conversion rate | the platform's model of you |
| Quality | relevance and landing experience | your creative + page |
Reading an account in ten minutes
Where is the spend concentrated; which campaign touches its break-even;
whether one ad set burns what a sibling spends better. Start there, every time.
Week 2 — Search & Meta Ads
Week 3 — Creative & Testing
Week 4 — Post-Click & Tracking
Week 5 — Audit & Wrap-up
[QA] Analytics & Reporting
Week 1 — GA4 Without Tears
A recorded hands-on session through GA4's reports, events and
conversions, using a running demo property throughout.