WHY DIGITAL MARKETING COURSES
Our comprehensive Digital Marketing Course is designed for aspiring marketers and business professionals, providing the knowledge and skills needed to excel in the dynamic world of digital marketing. Discover and specialize in your digital marketing passion as you embark on your journey with us, equipping yourself with the expertise to succeed in today’s digital landscape. Enroll now and start transforming your marketing career!
Who can join Diploma in Strategic Digital Marketing
Our Digital Marketing Course is designed for anyone looking to boost their marketing skills, whether you’re a beginner or a professional seeking to update your expertise. This comprehensive program offers a Diploma in Digital Marketing in Kerala, making it accessible to a wide range of individuals. No prior experience is required, ensuring that both newcomers and seasoned marketers can benefit and thrive in the digital marketing field.
Aspiring Marketers
Individuals who are new to the field of marketing and want to build a strong foundation in digital marketing.
Business Owners
Entrepreneurs and business owners looking to improve their online presence and marketing strategies to grow their businesses.
Working Proffessional
Experienced marketers who want to update their skills and stay current with the latest digital marketing trends and tools.
Students and Graduates
Individuals pursuing a career in marketing, business, or related fields who want to gain practical, industry-relevant skills.
Career Changers
Professionals from other industries who are looking to transition into a career in digital marketing.
Anyone Interested in Digital Marketing
Whether you are passionate about digital marketing or simply curious about how it works, this course will provide valuable insights and practical knowledge.
COURSE OVERVIEW
Our comprehensive Digital Marketing Course is designed for aspiring marketers, business owners, and professionals looking to master the art of digital marketing. Our course offers a deep dive into essential digital marketing strategies and tools, ensuring you gain the practical skills and knowledge needed to excel in the industry.
Course Highlights:
- Introduction to Digital Marketing: Understand the core concepts and the digital landscape.
- Website Development and SEO: Learn how to build and optimize websites to rank higher on search engines.
- Content Marketing: Create compelling content that attracts and engages your audience.
- Social Media Marketing: Leverage social media platforms to build your brand and connect with customers.
- Pay-Per-Click Advertising: Design and manage effective PPC campaigns to drive targeted traffic.
- Email Marketing: Develop strategies to build an email list, design engaging campaigns, and automate marketing efforts.
- Analytics and Data Insights: Use analytics tools to track performance and make data-driven decisions.
Our course is designed to be flexible, allowing you to learn at your own pace with the support of experienced instructors and a vibrant community of fellow learners. Upon completion, you will receive industry-recognized certifications that validate your expertise and enhance your career prospects.
Join us and transform your career with cutting-edge digital marketing skills!
Introduction to Digital Marketing
- What is marketing
- What is digital marketing?
- Why are people going online?
- Key concepts of digital marketing
- Benefits of digital marketing
- How digital marketing evolved
- Who’s using digital marketing?
- How do traditional and digital media differ?
- What are inbound and outbound marketing?
- Understand the future of digital marketing
- What is the Internet and how does it work?
- How has the internet evolved?
- What is a search engine?
- Types of search engine
- How does the search engine work?
- Why is Google the world’s best search engine?
- Ranking factors of google
- What are the reasons for Yahoo’s failure?
- Tools required in digital marketing
- What is advertising?
- What is online advertising?
- What are AdWords?
- What is SEO?
- Some of the best digital marketing case studies
- Agency Level Digital Marketing
Search Engine Optimization
- Introduction and Understanding of SEO?
- How does Search Engine work?
- Basics of SEO
- On-Page SEO vs Off-Page SEO
- What is the main purpose of using keywords in SEO?
- Some important SEO tools
- What is link building and why does it matter?
- What are backlinks?
- What is an outbound link?
- Difference between do-follow and no-follow links
- What are meta tags
- What is an anchor text?
- What is robots.txt?
- What is the landing page?
- Latest updates in Google search algorithm
- Panda algorithm vs Penguin algorithm
- How to remove toxic links to a site?
- What is Sitemap?
- How is it important?
- What is social bookmarking?
- What is social networking?
- What is RSS feed?
- What are google sitelinks?
- What is google my business?
- Popular SEO Blogs to follow
- What is Alexa Ranking?
- Why do we use content marketing for SEO?
Keyword Research and planning
- What are Keywords?
- Types of Keywords
- Keyword-based on length
- History of Keyword
- Research
- Why is keyword research important?
- LSI Keywords
- What is the keyword research process?
- What is the keyword research process?
- Understanding your target market
- What is Keyword Density, and does it matter?
- Know what your people want
- How to use google keyword planner?
- How to do the business analysis?
Content Writing
- What is content writing
- Introduction to the different types of
- Contents
- How to improve writing skills?
- How to write SEO optimized content?
- Use of proper Tags (h1, h2, h3)
- Attractive Title and Headings
- Anchor Texts
- How to count words
- Understanding your audience
- Write for users, not for google
- What makes good content?
Google Search Console
- Understanding of Google Search Console
- Using Google Search Console to Increase Traffic
- Crawl Stats Vs Crawl Error
- Removing Spam Backlinks from Website
- Index Pages in Google Search Console
Google Analytics
- Introduction of Google Analytics
- Data Analyzing with Google Analytics
- Checking User Behavior
- Tracking Traffic from Different Source
- Using Analytics Date for Retargeting
Social Media Optimization
- What is Social Media Optimization?
- What is Social Media Marketing (SMM)?
- Search Engine Optimization vs Social Media Optimization
- List of social media
- Importance of social media
- How Social Media Affects SEO?
- How to promote business through SMO
- What is Viral Marketing
- Social media success tracking tools?
- What type of social media content converts best?
- What is the responsibility of a social media manager?
- Top social media marketing tools to consider?
- Some common social media mistakes
Facebook Marketing
- Facebook Insights
- Facebook Algorithms
- Ad Practices for Ad Content
- Facebook Targeting Options
- Retargeting or Facebook Exchange
- Facebook Page Management
Twitter Marketing
- Introduction to Twitter Marketing
- Do’s and Don’ts of Twitter Marketing
- Twitter Ads – Content & Targeting
- Influencer Marketing
- Power of Twitter and use of hashtags
- Tools and Measurement
LinkedIn Marketing
- Introduction to LinkedIn
- How to Market
- Personal marketing
- Brand Marketing
- LinkedIn Ads
- LinkedIn Campaigns
Instagram Marketing
- Creating a Business Page
- Marketing Tools and Ads
- Influencer Marketing on Instagram
- Strategy How to Drive Engagement
- Switching Accounts
- Lead Generation through Instagram
Viral Marketing
- Understanding About Trends
- Searching Trends
- Creating Content Go Viral
- Omni Channel Approach
Quora Marketing
- Introduction of Quora Ads
- Type of Ads Campaigns
- Quora Pixel Code Installation
- How to Create Ads
- Remarketing in Quora
YouTube Marketing
- YouTube Channel Creation
- Video Creation, Uploading and Optimization
- Video Content and story line ups
- Channel Monetization
- How to earn like a Boss
- Case Study
Social Media Automation
- How to Automate Social Media
- Tools to Automate Social Media
- What you Can & Can’t Automate
- Automating Social Media Reporting & Analytics
- Find the best time to share
- Rules of Smart Social Media Automation
Google AdSense
- Money Making with AdSense
- Easy Steps for AdSense
- How to Approve AdSense Account
- Placing Ads to Website Google AdWords Syllabus
- What are AdWords?
- Ads Placement
- How to get approval for AdWords?
- How to get Ads on your Blog/YouTube
- Content and traffic strategy
- Guidelines and requirements
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