Diploma in Strategic Digital Marketing

Who can join Diploma in Strategic Digital Marketing

Our Digital Marketing Course is designed for anyone looking to boost their marketing skills, whether you’re a beginner or a professional seeking to update your expertise. This comprehensive program offers a Diploma in Digital Marketing in Kerala, making it accessible to a wide range of individuals. No prior experience is required, ensuring that both newcomers and seasoned marketers can benefit and thrive in the digital marketing field.

Aspiring Marketers

Individuals who are new to the field of marketing and want to build a strong foundation in digital marketing.

Business Owners

Entrepreneurs and business owners looking to improve their online presence and marketing strategies to grow their businesses.

Working Proffessional

Experienced marketers who want to update their skills and stay current with the latest digital marketing trends and tools.

Students and Graduates

Individuals pursuing a career in marketing, business, or related fields who want to gain practical, industry-relevant skills.

Career Changers

Professionals from other industries who are looking to transition into a career in digital marketing

Anyone Interested in Digital Marketing

Whether you are passionate about digital marketing or simply curious about how it works, this course will provide valuable insights and practical knowledge.

Course overview

Our comprehensive Digital Marketing Course is designed for aspiring marketers, business owners, and professionals looking to master the art of digital marketing. Our course offers a deep dive into essential digital marketing strategies and tools, ensuring you gain the practical skills and knowledge needed to excel in the industry.

Course Highlights:

Introduction to Digital Marketing: Understand the core concepts and the digital landscape.
Website Development and SEO: Learn how to build and optimize websites to rank higher on search engines.
Content Marketing: Create compelling content that attracts and engages your audience.
Social Media Marketing: Leverage social media platforms to build your brand and connect with customers.
Pay-Per-Click Advertising: Design and manage effective PPC campaigns to drive targeted traffic.
Email Marketing: Develop strategies to build an email list, design engaging campaigns, and automate marketing efforts.
Analytics and Data Insights: Use analytics tools to track performance and make data-driven decisions.

Introduction to Digital Marketing

What is marketing
What is digital marketing?
Why are people going online?
Key concepts of digital marketing
Benefits of digital marketing
How digital marketing evolved
Who’s using digital marketing?
How do traditional and digital media differ?
What are inbound and outbound marketing?
Understand the future of digital marketing
What is the Internet and how does it work?
How has the internet evolved?
What is a search engine?
Types of search engine
How does the search engine work?
Why is Google the world’s best search engine?
Ranking factors of google
What are the reasons for Yahoo’s failure?
Tools required in digital marketing
What is advertising?
What is online advertising?
What are AdWords?
What is SEO?
Some of the best digital marketing case studies
Agency Level Digital Marketing

Search Engine Optimization

Introduction and Understanding of SEO?
How does Search Engine work?
Basics of SEO
On-Page SEO vs Off-Page SEO
What is the main purpose of using keywords in SEO?
Some important SEO tools
What is link building and why does it matter?
What are backlinks?
What is an outbound link?
Difference between do-follow and no-follow links
What are meta tags
What is an anchor text?
What is robots.txt?
What is the landing page?
Latest updates in Google search algorithm
Panda algorithm vs Penguin algorithm
How to remove toxic links to a site?
What is Sitemap?
How is it important?
What is social bookmarking?
What is social networking?
What is RSS feed?
What are google sitelinks?
What is google my business?
Popular SEO Blogs to follow
What is Alexa Ranking?
Why do we use content marketing for SEO?

Keyword Research and planning

What are Keywords?
Types of Keywords
Keyword-based on length
History of Keyword
Research
Why is keyword research important?
LSI Keywords
What is the keyword research process?
What is the keyword research process?
Understanding your target market
What is Keyword Density, and does it matter?
Know what your people want
How to use google keyword planner?
How to do the business analysis?

Content Writing

What is content writing
Introduction to the different types of
Contents
How to improve writing skills?
Use of proper Tags (h1, h2, h3)
Attractive Title and Headings
Anchor Texts
How to count words
Understanding your audience
Write for users, not for google
What makes good content?

Google Search Console

Understanding of Google Search Console
Using Google Search Console to Increase Traffic
Crawl Stats Vs Crawl Error
Removing Spam Backlinks from Website
Use of proper Tags (h1, h2, h3)
Index Pages in Google Search Console

Google Analytics

Social Media Optimization

What is Social Media Optimization?
What is Social Media Marketing (SMM)?
Search Engine Optimization vs Social Media Optimization
List of social media
Importance of social media
How Social Media Affects SEO?
How to promote business through SMO
What is Viral Marketing
Social media success tracking tools?
What type of social media content converts best?
What is the responsibility of a social media manager?
Top social media marketing tools to consider?
Some common social media mistakes

Facebook Marketing

Facebook Insights
Facebook Algorithms
Ad Practices for Ad Content
Facebook Targeting Options
Importance of social media
Retargeting or Facebook Exchange
Facebook Page Management

Twitter Marketing

Introduction to Twitter Marketing
Do’s and Don’ts of Twitter Marketing
Twitter Ads – Content & Targeting
Influencer Marketing
Power of Twitter and use of hashtags
Tools and Measurement

LinkedIn Marketing

Instagram Marketing

Creating a Business Page
Marketing Tools and Ads
Influencer Marketing on Instagram
Strategy How to Drive Engagement
Switching Accounts
Lead Generation through Instagram

Viral Marketing

Quora Marketing

YouTube Marketing

YouTube Channel Creation
Video Creation, Uploading and Optimization
Video Content and story line ups
Channel Monetization
How to earn like a Boss
Case Study

Social Media Automation

How to Automate Social Media
Tools to Automate Social Media
What you Can & Can’t Automate
Automating Social Media Reporting & Analytics
Find the best time to share
Rules of Smart Social Media Automation

Google AdSense

Money Making with AdSense
Easy Steps for AdSense
How to Approve AdSense Account
Placing Ads to Website Google AdWords Syllabus
What are AdWords?
Ads Placement
How to get approval for AdWords?
How to get Ads on your Blog/YouTube
Content and traffic strategy
Guidelines and requirements

Placement Support

Our supportive environment includes experienced instructors and hands-on learning. We guarantee 100% placement assistance and 95% placement record with all our students successfully finding jobs. Explore our state-of-the-art facilities and programs designed to ensure your success in digital marketing.

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